Monday, January 13, 2014

Brand Statement & Logo

The reason I chose the logo and images that I did is because it has a meaning behind it.. The weights are an indication of strength and also athleticism. The neuron is an indication of  science and also the major that i want to do, Sports medicine therefore the weight and neuron. Last, the black half circle design shows it all comes together as a whole.  The reason my logo is called Ernie Inc is because my last name is Ernestine and when i was a freshmen i was given the nickname Ernie because in “Erne”stine they cut it short and added the “ie”. Ever since then it has stuck with me and will forever.


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